Usually winter is the beginning of the slow time of year for drop offs. We have bumps around the holidays, with people cleaning their houses for incoming relatives, but as a rule the colder the weather the fewer books that come in. But this year the word has spread and more books are coming in and going out across the board. This is the first year we have been advertising and that is the only thing I can attribute the increase to. We have started advertising on public radio, in community newsletters, and the City Paper. The best advertising is still free - word of mouth. So tell everyone you know, text them, call them, email them, and talk their ears off. The Book Thing is now on Facebook and Twitter so spread the word: Free Books.